How To Write Great Marketing Copy for Books
November 5, 2019, 1-2:30 pm ETPrice: $99.99Quickly learn the trade secrets of writing winning marketing copy for a new release across any genre or a new edition of a backlist title. Learn how to appeal to buyers and readers by mastering short-form writing for jacket copy and social media. And learn how including the right metadata and keywords in your digital marketing can influence search results and sales.
In the one-week workshop for this crash course, you’ll get feedback on your marketing copy from an experienced book marketer.
Outcome: Final marketing copy for one book, with edits and feedback provided by a marketing writer.
How to Write Marketing Copy that Cuts Through the Noise
November 5, 2019, 1:00-1:45 p.m. ETSession II
How to Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
November 5, 2019, 1:45-2:30 p.m. ETSession III
Workshop
Ongoing for Two WeeksSession I
How to Write Marketing Copy that Cuts Through the Noise
November 5, 2019, 1:00-1:45 p.m. ETDistilling a book’s message for marketing copy is no small task. In this session, you’ll hear from an industry expert who will share ideas for how to pack the most punch into your copy, balance brevity and style, and appeal to your target audience. The session will offer tips and practical insights for writing copy for book blurbs, social media, and blogging, and teach you how less really is more in the drive-by world of online reading.
Session II
How to Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
November 5, 2019, 1:45-2:30 p.m. ETMetadata is what drives sales and makes customers buy books. But are you using it to its fullest potential? The most effective marketing copy goes beyond the content itself. This session will cover how to craft the most powerful copy, including how to best utilize the power of descriptions, author biographies and keywords to capitalize on your opportunity to connect with readers and buyers.
Workshop
Each participant in the course will have the opportunity to submit marketing copy for one book for feedback and edits by a course facilitator. The facilitator, an experienced marketing writer, will provide personalized guidance and edits, so you will walk away with copy that’s ready for you to finalize and use on your book.
After beginning her career in story analysis and development for Miramax Films, Amanda McCormick wrote marketing copy on a wide-range of fiction, nonfiction and how-to titles for the Book of the Month Club. She has also created training on communications for clients like AOL, Viacom, Yahoo! and many others.
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
How To Pitch A Book For Media Coverage and Reviews
November 12, 2019, 1-2:30 p.m. ETPrice: $99.99Learn straight from the source as experts hand-picked by the influential book review editors at Publishers Weekly reveal what catches their eye in an inbox full of press releases. They’ll share their best advice for pitching your book with elegance, persistence and professionalism, and explain when it’s appropriate to pitch via Twitter or -- say it isn’t so -- by phone.
This crash course also covers how to create a publicity plan for your book. It outlines step-by-step instructions for how to land media coverage in regional and national outlets, including TV, radio, digital media, and podcasts.
In the workshop, you’ll get feedback on your press release and publicity plan from an experienced editor or PR person.
Outcome: A written pitch or press release and a publicity plan to promote your book in various markets and media
Putting Your Best Pitch Forward
November 12, 2019, 1:00-1:45 p.m. ETSession II
Creating a Publicity Plan That Works
November 12, 2019, 1:45-2:30 p.m. ETSession III
Workshop
Ongoing for Two WeeksSession I
Putting Your Best Pitch Forward
November 12, 2019, 1:00-1:45 p.m. ETIn this session you’ll learn how to craft a pitch that gets noticed in a sea of press releases. You’ll hear from an insider how to approach editors with persistence and panache and come away with insight into what makes a truly successful pitch. The session will also cover what medium to choose and when, and the things that attract - and repel - editors.
Session II
Creating a Publicity Plan That Works
November 12, 2019, 1:45-2:30 p.m. ETDeveloping a publicity plan is essential to the success of your media outreach, and collaboration and organization are key to getting those plans off the ground. This session will cover what goes into creating a dynamic publicity plan, starting with how to kickstart a conversation about your book, target the right media contacts, and make connections. You’ll learn how to book an impactful author tour on a budget, go over models of publicity campaigns that have worked, and gain helpful insights into creating an effective plan to get your book reviewed.
Workshop
Apply what you’ve learned to your book project. Submit your press release and publicity plan and receive one-on-one written feedback in a group workshop environment online.
After beginning her career in story analysis and development for Miramax Films, Amanda McCormick wrote marketing copy on a wide-range of fiction, nonfiction and how-to titles for the Book of the Month Club. She has also created training on communications for clients like AOL, Viacom, Yahoo! and many others.
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
