This interesting, thoughtful dissection of the modern digital economy and its shortcomings starts off with a clarion call. Rushkoff, a digital futurist turned critic, believes the speed and scale of digital commerce and corporate expansion since the 1990s is a “growth trap” that could “derail not only the innovative capacity of our industries, but also the sustainability of our entire society.” He may be right, and he is cogent and clear about Silicon Valley’s accepted trajectory for startups: seek massive amounts of capital and win a monopoly position to dominate the competition. But Rushkoff’s critique—that the scale of digital economics is propelling modern capitalism into an unsustainable state—dwarfs his prescriptive remedies. The book’s calls for more peer-oriented companies, “inclusive capitalism,” and alternative models such as the mission-driven “benefit corporation,” seem inadequate to the challenge of replacing the system described here. Calling for a rejection of the winner-takes-all, zero-sum-game approach is a reasonable response to current economic developments, yet Rushkoff has done this in a way that is interesting without being truly compelling. (Mar.)
Reviewed on: 01/25/2016 Release date: 03/01/2016 Genre: Nonfiction
Paperback - 304 pages - 978-0-14-313129-8
Show other formats
Audio book sample courtesy of Penguin Random House Audio
During the Covid-19 crisis, Publishers Weekly is providing free digital access to our magazine, archive, and website. To receive the access to the latest issue delivered to your inbox free each week, enter your email below.