cover image El Abismo: Un Pequeno Libro Que Le Ensenara Cuando Renunciar (y Cuando Perseverar) = The Dip

El Abismo: Un Pequeno Libro Que Le Ensenara Cuando Renunciar (y Cuando Perseverar) = The Dip

Seth Godin. Grupo Editorial Norma, $20 (96pp) ISBN 978-958-45-0662-7

[B]logger/author Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. [T]his primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of ""becoming the best in the world"" an achievable proposition-all you need is to ""start doing some quitting."" The secret to ""strategic quitting"" is seeking, understanding, and embracing ""the Dip,"" ""the long slog between starting and mastery"" in which those without the determination or will find themselves burning out. Godin provides tips for finding your Dip, taking advantage of it, and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Reviewed by PW 5/14/07