How to Pitch a Book for Media Coverage and Reviews
October 2, 2018, 1-2:30 p.m. ETPrice: $99.99Learn straight from the source as experts hand-picked by the influential book review editors at Publishers Weekly reveal what piques their interest in an in-box full of press releases. They’ll share their best advice for pitching your book with elegance, persistence and professionalism, and explain when it’s appropriate to pitch via Twitter or—say it isn’t so—by phone.
This crash course also covers how to create a publicity plan for your book. It outlines step-by-step instructions for how to land media coverage in regional and national outlets, including TV, radio, digital media and podcasts.
In the workshop, you’ll get feedback on your press release and publicity plan from an experienced editor or book publicist.
Outcome: A written pitch or press release and a publicity plan to promote your book in various markets and media.
Putting Your Best Pitch Forward
October 2, 2018, 1:00-1:45 p.m. ETSession II
It Takes a Village: Collaborating to Create a Publicity Plan That Works
October 2, 2018, 1:45-2:30 p.m. ET
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live sessions are recorded for on-demand access; online classroom available for 6 months.
Session I
Putting Your Best Pitch Forward
October 2, 2018, 1:00-1:45 p.m. ETEditors and producers are a busy lot. Press releases fill their in-boxes on an hourly basis. Here you’ll learn how to craft a brief, compelling pitch to cut through the noise and pique the interest of your target audience—editors and producers. You’ll learn how to craft a pitch that complements your release to further engage editors’ interest. Plus, you’ll get tips on timing and follow-up, how to use celebrity and author blurbs in your releases and how to coordinate social media efforts with your publicity campaign.
Session II
It Takes a Village: Collaborating to Create a Publicity Plan That Works
October 2, 2018, 1:45-2:30 p.m. ETDeveloping a publicity plan is essential to the success of your media outreach, and collaboration is key in getting those plans off the ground. This session will cover what goes into creating a dynamic publicity plan, starting with how to kickstart a conversation about your book and make connections. You’ll see models of campaigns that have worked, with ideas to help get you started and tips for creating an effective plan to get your book reviewed.
Publicity Workshop
Each participant in the course will have the opportunity to submit a press release and publicity plan for feedback and edits by a course facilitator. The facilitator, an experienced publicist, will provide personalized guidance and edits, so you will walk away with materials that are ready for you to finalize and use to promote your book.
Marika Flatt has been a book publicist over two decades and the owner of PR by the Book for 16 years. She has written hundreds of pieces of press material and media pitches and trained dozens of publicists on the art of media pitching. She also serves as Associate Editor of Texas Lifestyle Magazine. You can find her on Twitter.com/marikaflatt.
Anyone involved in the creation of publicity materials or a publicity plan for a book, including publicists, authors (traditionally published or self-published), social-media specialists and others. Anyone interested in learning about how book publicity works and best practices for obtaining coverage.
For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.
Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.
HOW IT WORKS
Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.
Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.
WHAT YOU NEED
All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!
REFUND POLICY
Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.
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