The Curriculum: Everything You Need to Know to Be a Master of Business Arts

Stanley Bing. Harper Business, $35 (384p) ISBN 978-0-06-199853-9
Fortune columnist Bing (Executricks) offers a hilarious curriculum for educating would-be businesspeople on the ins and outs of the workplace. Dismissing the need for a higher degree from a reputable academic institution, Bing observes that "a traditional MBA does not provide you with a seminar on how to use an expense account as a strategic instrument, or how to bullshit your way through a difficult situation." To support his assertion, he cites numerous moguls who did not earn MBA's (Steve Jobs, Oprah Winfrey) as well as various corporate crooks who did (Ron Perelman). The no-holds-barred approach is often funny—as exemplified in a chapter on "Not Appearing Stupid"—and profane, particularly in the section on "Elements of Business Personality" which addresses how to manage substance abuse. Despite his irreverent tone, Bing covers practical topics not found in master's programs (including "Managing the Boss") while touching on valid business subjects like Marketing, Sales, and Strategic Thinking. With its cheeky wit, this book is sure to be a hit among students and young businesspeople. Color illus. (Apr.)
Reviewed on: 04/14/2014
Release date: 04/01/2014
Genre: Nonfiction
Ebook - 384 pages - 978-0-06-227483-0
Downloadable Audio - 978-0-06-229569-9
Compact Disc - 978-1-4830-0324-5
Compact Disc - 978-1-4830-0323-8
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Audio book sample courtesy of HarperAudio
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