Josie, this is great advice, thank you. Do you see many self-published / POD books come through more traditional channels (distributors or wholesalers), or are all of the ones you carry from local authors introduced to you personally?

Great tips! I'll be quoting you. We just started taking SPT's about six weeks ago, and we already have a shelf full. Two books have sold so far -- but I no longer have to be the blue meanie who tells hopeful authors to get lost. I do often suggest that their book might do well in a gift or clothing store where it's unique, rather than in a bookstore where it's inevitably competing with ten thousand other professionally written, edited, designed, printed, and marketed titles.

Agreed, Carol. Writers can also place a book in a location that's referenced within the pages. For example, if a book sets a scene of a chapter in a restaurant, see if the owners will display copies for sale. The writer receives publicity, while the establishment offers their customers an extra perk!

Thank you Josie! Those tips are absolutely true. The only thing I say is, due to our store's small size, each book needs to sell its space next to all those professionally written, edited, etc. books (like Where the Wild Things Are). If the book does not make the cut with me when I think of prospective buyers who might buy the title, then I will not even offer any space.

Thanks, Jose. I'm learning the ins and outs of self-publishing. My book debuted in April 2009. It's best to stay locally with your advertisements at first. Also, most book companies that work with self-publishers launch your book on Amazon, Barnes and Noble and Borders.

Thanks, Josie,
I'm an independent/self-publisher and have done quite well, but it was helpful to learn your favored approach to the initial contact -- via email. I thought it best to go in person, but I can see your point and appreciate your advice.
Shepherd Canyon Books

Hi Josie,
I am new to the publishing world as well. Can you tell me why so many small independent bookstores only want to order through a distributor instead of the publisher directly? This seems counter-intuitive. I realize this cuts down on their invoices, but aren't they cutting out great stuff that might not have been picked up by a giant like Baker and Taylor, which is exactly the stuff you'd expect to find in a small bookstore? Thanks for your insider's tips! Michelle Fawson-ARCHIE Publishing

Thanks, Josie. I hadn't a clue about how to get into indie bookstores, though I want to. My self-published book (see at thecrisisinvestor.com) is HOT--really useful to people suffering from the downturn, but getting it into bookstores seems the LAST thing I have time for. I wouldn't mind just sending a few hundred copies to indies to test out the reaction of buyers (one apiece?). Where could I get a list? Would they then contact me for more copies, and simply send a check when a batch has been sold?? The accounting could be a nightmare for a one horse publisher without a distributor...

Josie, thanks for the marvelous advice. I am sure I can put it to good use in the Pacific Northwest as I contact independent bookstores. I particularly appreciate knowing that an email is your preference with a phone follow up. I've had good luck walking in to a store with a copy of my iUniverse published book (knowingwoman.com), it looks very professional. So the heads up about pre marketing is wonderful.

Hi, Josie,

Excellent advice! Do I have your permission to include your article with the handouts I provide for my workshop, "You're Writing the Manuscript, Now What?"

Many thanks,
Alice B. Acheson

As an author and promoter of other author's books this is such great advice! We need this type of guidance to build great relationships with booksellers and a more profitable return.
Many, many thanks,

Rev. Deborah D. Jenkins

Hi Josie,
Thanks for your advise. I have just won an Eric Hoffer award for my 4 year old children's book and will be doing a state wide marketing campaign to indie book stores. Your guidelines are most helpful for an amature marketer.
Jungle House Publicatons

hi Josie, i am a self-published author of fiction & poetry. my novel, Roll-Play, was shortlisted for the Guyana Prize & later translated & published in French by Ibis Rouge Editions. grateful for ur address. i want to send some bks on consignment.
with thanx & best regards,
Roopnandan Singh
Guyana.

To author who wants to send me books: please do what I suggest in the blog: email me at my store with more detailed info about your book. Cover shots are helpful, as it aids me in assessing the caliber of the book.

Please don't ever send books on consignment without first checking with the owner or manager. I think one key to remember for self publishing: don't make work for the bookstore, i.e. you send the email and not ask me to follow up. Also, the former English teacher in me responds far more favorably to letters that are written well.

thank you lots of good informationxxx

Thank you for the comments! I'll keep emailing indie bookstores, then.

Kim Carolan
Author of Walking through the Valley of the Shadow of Death

Thanks for the heads-up. I found most of what you wrote to be accurate when I started visiting local stores recently to promote my new book, Fatherhood Principles of Joseph the Carpenter.

I'm going to try your suggestion to send e-mails as this could be a more effective means of reaching out of town stores instead of making phone calls - which I guess could be just as disruptive as unannounced visits to a busy store owner.

A great article. Thanks for sharing with the rest of us! I found the most helpful thing about the 'other' bookstores (such as specialty shops, small bookshops, boutiques) is to take a copy of my book and give it to the buyer as a gift to read and enjoy. Then I call back in a couple of weeks to see if they liked it and if they'd carry the book. I've had 100% positive response that way. I tell them up front that I normally do not do consignments but would be happy to sell the first 6 books on consignment, just to show them how well it moves off the shelf. This has worked really well for me.

Dear Josie: Thanks for the wonderful suggestions you offer. I found it very helpful. I am 88 years old. I published my first book, an autobiography, in December 2007 and my second book, poetry and pithy sayings, in March of this year. My situation is much different than that of a typical, young, aspiring author who has written his first book. I am not looking forward to writing as an occupation. I have long since retired from active employment (37 years). I wrote because I always had a desire to do so. Your suggestions should be very helpful for young, aspiring self-publishing authors. I want to congratulate you for your excellent suggestions.

Dear Josie: Thanks for the very useful tips. My book is coming out in a few weeks and I will certainly send three copies to you. Could you please send me your address (for shipping purposes and I come to VT to visit my daughter and will certainly come to your shop and say hello) and also send me a copy of your consignment invoice as a sample. I am new to this. Thanks. Paula Evans Archer.

Allow me to clarify a few things. The purpose of my post was to offer guidelines for self-published books.

It was not a blanket invitation for folks to send me multiple copies of their books, nor was it a place for self promotion of your books.

Please respect this space and glean from my post the best ways to approach independent bookstores. Please follow my guidelines if you'd like your books placed in my store. We don't accept books on consignment that we haven't read about or seen; we can generally only take one copy (as will be the case with most stores).

So, keep writing and send any store a query email about placing your book on their shelves.

Hi Josie I doubt you can offer me any help but I'll ask anyway! I live on PEI, Canada my book is about growing up in Belfast N.Ireland and covers much local history. How can I get my book into that market/consignment etc. I have tried several things. The book was approved and is available on the site of "The Ulster Historical Foundation' Some years ago I met the President of Ireland 'Mary McAleese' and she accepted a copy. But its an up hill battle, difficult to have a consignment 2000 miles away!!! I have a web page and blog www.irishroversbooks.com and the title of my book is 'Lily & Me'Can you think of anything else I should be doing??
Cheers Frederick

Thank you for the great information Josie. As a self publisher who is trying to get my book into bookstores, I really appreciate your post.
Do you stock travel or language related books in your shop? (I couldn't find the link for your shop)

Thank you, Josie! I find your information helpful. I've got my book in 5 local bookstores in San Diego and will continue to seek independent bookstores following your steps. Thanks once again.

Boy, you really opened a can of worms with this one, Josie. I think you might need to increase the size of your self-published self. Good luck!

Wow. I love how you explain what to do - yet some clearly didn't "process" what you actually wrote. Good luck, Josie. I admire your spirt and glad you did this topic.

I hope I'm not coming to this party too late but I wondered if your advice is the same for traditionally published local authors?

If I walked into your store and didn't see my book on your shelves - but I lived within 30 miles of your town - would you want to know about me and my book? If the answer is yes, what should my best effort look like?

To Edeevee,
The best advice I can give you about this situation is to read the post I did about authors popping by tinyurldotcom/nhsdgd from April. It summarizes the best way to approach your local bookstore, from a bookseller's perspective.

(pardon the spelling out of dotcom, the comments field won't accept HTML)

Thanks, Josie! Perfect timing -- I am just about to begin contacting local (Hudson Valley NY) bookstores about my self-published collection of short stories. I have the advantage that I'm no stranger to them, since I previously published several annual issues of a regional literary journal. Still, it's wonderfully helpful to get a peek into the indie bookseller's mind. And thanks for giving self-pubbers some respect (I just hope they give some back to you). Best wishes -- BR

Josie,
I have read that post and it was full to the brim with usefulness. The only question that's left unanswered: Do you WANT to know about local traditionally published authors, or are we a PITA?
Thanks again!

Hi Edeevee,
Sorry if I wasn't clear before: yes, I want to know about local authors. I just want to be approached via email first.

Excellent advice.

Oh, my, a can of worms indeed. Josie has done a wonderful job of summarizing this fraught issue. Here's another book-seller's input. Self-pub authors: please be aware that indie bookstores do want to carry local books, but they want to carry ones that will actually sell, that will earn their shelf-space. What have you done to promote your book? Have you approached local newspaper? Taken out an ad in the paper? Shopped at the store you are approaching? No one owes you shelf space.

Josie,

Thank you for the wonderful advice. As a newly self-pubbed author I've been wondering how to approach indie booksellers (or even if it was appropriate to do so). You've definitely given me hope!

Thank you SO much for the great advice, Josie. I've been hesitant to approach local booksellers, fearful of the reaction to a self-pub and not sure what was the best initial contact. I *really* didn't want to call or drop in unannounced, but didn't know if email was appropriate! This was great advice and very encouraging.
Would the fact that a book has sold X number of copies in X countries be of use in that initial email as well? I'd think that anything that would help forecast sales would be useful. Would you find it problematic if the book in question is listed on Amazon and/or Barnes and Noble?

Josie,

Thank you so much for your advice.
Can you share the form of "invoice for consignment" you mention.

What percentage is reasonable to expect that the book store will take as a result of carrying titles on consignment? Thank you in advance for your response.

Good to know that you are helping self-published authors to get their books a wider exposure. I'm sure this is a big favor and authors will really appreciate and get encouraged with your favor. Keep on!

Keep on writing, we believe in you--always.