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    After launching in November 2014, 'Book View Now,' the PBS show dedicated to all things books and publishing, is ramping up and diversifying its coverage of the industry.

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    For 'Legacy of Kings,' the first book in Eleanor Herman’s new series, Harlequin Teen wanted to engage readers in a creative way. The result is something the publisher has dubbed a “digital oracle” that delivers nuggets of wisdom to readers via Twitter.

  • At PW Event, Panel Argues that Libraries Are Vital Marketing Partners

    At the PW discussion series event The Case for Libraries, moderator David Vinjamuri and a panel of experts argued that publishers and libraries are ideal marketing partners for books and authors.

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    Jon Stewart’s decision to step down from the Daily Show later this year hit few people harder than book publicists.

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  • HarperCollins Debuts Global Podcast Network

    HarperCollins has launched HarperCollins Presents, a global podcast network that incorporates the publisher’s existing podcast programs such as BookD and HarperAudio Presents.

  • All About ‘Gone Girl’

    Last month, as fans eagerly awaited the October 3 premiere of David Fincher’s adaptation of "Gone Girl," they took to social media, making Gillian Flynn’s 2012 megabestseller the most buzzed-about title online in September.

  • S&S Launches Books Category on Milq

    Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture.

  • Rick Riordan's ‘Blood of Olympus’ Tops Social Media Book Chatter In August

    In the run-up to its October 7 release, Rick Riordan’s "Blood of Olympus" was the most-talked-about book on social media in August.

  • Harper Has New Indie Marketing Fund

    HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books.

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