02/08/2012 @ 12:00AM
Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation.
02/08/2012 @ 12:00AM
In a deal with Viacom, Amazon Prime members will be able to stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo.
01/13/2012 @ 07:00PM
Design
In September, Harvard University Press tried something a little different. That month the scholarly press announced it was holding an open search for the design of its forthcoming book series featuring English translations of works in various Indian languages. HUP has now found a logo and look for its Murty Classical Library of India—freelance designer Andrea Stranger took home $10,000 for her efforts—and the line remains set for a 2013 launch date.
01/13/2012 @ 07:00PM
Marketing
The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird Lit. The three are using podcasts as a way to build readership and bring attention to their sites.
01/09/2012 @ 12:00AM
Our Calls for Information for different features will appear in PW Daily on a monthly basis, and will be updated periodically. Individual calls will still also run in the print version of PW, and publicity departments are also to see our full 2012 editorial calendar.
01/05/2012 @ 12:00AM
At least one publisher is looking to capitalize on some last-minute changes to Wael Ghonim's upcoming book tour to promote Revolution 2.0.
12/23/2011 @ 12:00AM
Our December 23 newsletter was the final issue of PW Daily for 2011. We hope all of our subscribers enjoy the holiday break and come back ready for what promises to be another exciting and unpredictable 2012. Until our January 3 issue, we will be posting new stories to our Web site and continuing to tweet news of interest. Our thanks to all for following the news of the industry in the Daily.
12/19/2011 @ 12:00AM
Beginning January 1, HarperCollins will be using Ingram Publisher Services/Spring Arbor as its exclusive distributor to the Christian market.
12/14/2011 @ 12:00AM
Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell some books.
12/02/2011 @ 07:00PM
Today, every major publisher has a library marketing department, but Purcell’s at Random House was the first.
Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random House’s v-p of library and academic marketing.
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