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Dear Bookseller,
Thank you for taking a moment to consider National Bookstore Day, a day devoted to celebrating bookselling and the vibrant culture of bookstores on Saturday, November 7th. This promotional idea only works if you participate.
Here’s what we propose:
Publishers Weekly (PW) is committed to promoting National Bookstore Day to attract both local and national media coverage in advance to drive new (and faithful!) customers into your store. We will place news announcements in our print editions, email newsletters and across our online web community during September and October. We recognize that many stores already do wonderful promotions, but these are mostly isolated to individual locations. The concept of National Bookstore Day is to build visibility by banding together…if just 10% of independent bookstores participate there would be over 150-200 celebrations across the country!
PW has created a logo and formatted it onto bookmarks, window signs and posters that you can download or insert into your customer print and e-newsletters. These are customizable PDFs that you can promote special discounts, contests and offers available to your customers only on this day. Consider hosting a raffle for a bundle of books or a store gift certificate or perhaps you may want to partner with local non-bookstore retail outlets to put together a basket of prizes in appreciation of your customer's support. PW will be contacting publishers to ask them to promote special bookseller discounts on selected titles in recognition of National Bookstore Day (stay tuned for a list of titles!)
We will handle the promotion and industry coverage but it's up to you to join and decide what kind of event or promotion you want to offer on November 7th. If you do plan to participate, please email us at PWEvents@reedbusiness.com so we can add your bookstore's name and url (provide link) to our website and let others know. Share the wealth! Let us know what you plan to do or if you have unique promotional ideas that bookstores located outside your retail zone can use. We will be tracking and reporting on activity so be sure to watch this page and PW for updates.
Together we can make a difference!
Thank you,
The Team at Publishers Weekly |
| CONNECT WITH OTHERS AND SHARE YOUR IDEAS ON OUR WIKI! |
DOWNLOADABLE RESOURCES
NBD logo (.eps) / (.gif) / (.pdf)
National Bookstore Day bookmark ("Read Locally" slogan)
National Bookstore Day bookmark ("Get Your Read On" slogan)
National Bookstore Day store sign ("Read Locally" slogan)
National Bookstore Day store sign ("Get Your Read On" slogan)
Download printing instructions for all here |
| PARTICIPATING LOCATIONS |
AK
Old Harbor Books
UAA Campus Bookstore
AR
Christian Gift Outlet
AZ
The Book Shop
The Poisoned Pen
CA
The Book Seller
BOOK'em Mysteries
Books Inc.
Cheshire Books
Clayton Books
Cover to Cover Booksellers
Diesel Bookstore
Epilog Books
EsoWon Books
M is for Mystery
Mysterious Galaxy Books
Skylight Books
Small World Books
CO
Broadway Book Mall
Cripple Creek District Museum
Explore Booksellers
Tattered Cover Book Store
Windows On The World
CT
Bank St. Book Nook
Breakwater Books
Wonderland Books
Yale University Art
Gallery Bookstore
DC
Presse Bookstore
FL
Book Swap of Carrollwood
Books & Books
The Bookmark
Circle Books
Inkwood Books
Mojo Books & Music
Pyramid Books
GA
Betterway Christian Books
& Gifts
Bound To Be Read Books
Hall Book Exchange
Little Shop of Stories
IA
Pioneer Bookshop
(Grinnell College Bookstore)
River Lights Bookstore
Stepping Stones Christian
Bookstore
IL
Azizi Books
The Book Stall at Chestnut Court
Centuries & Sleuths Bookstore
IN
Mudsock Books & Curiosity
Shoppe
Three Sisters Books & Gifts
Viewpoint Books
KS
Jackrabbit Hollow
Rainy Day Books, Inc. |
KY
Lincolns Loft
MA
Acquired Books
Annie's Book Stop
Book Ends
Double Up Books
Friendly Neighborhood Comics
More Than Words Bookstore
Now Voyager Bookstore
Some Enchanted Evening
Storybook Cove
Titcomb's Bookshop
Yellow Umbrella Books
MD
Greetings & Readings of Hunt Valley
Ukazoo Books
ME
BookStacks
The Briar Patch
MI
Kregel Parable Christian Stores
Literary Life Bookstore & More
MN
Book Break
Inspiration Hollow
Paperbacks and Pieces
Valley Bookseller
MO
River Reader Books
T Charlestons Books & Gifts
NC
Author Squad
Diana's Bookstore
Page After Page Bookstore
Phillips & Lloyd Book Shop
Two Sisters Bookery
Uwharrie Books
NE
The Book and Coffee Corner
NJ
Watchung Booksellers
Words
NM
Bookworks
NV
Tome on the Range
Grassroots Books
NY
The Bookshop at the Center
for Fiction
Buffalo Street Books
Civil Service Bookshop
Lift Bridge Book Shop
Merritt Bookstore
The New Press
Oblong Books & Music
The powerHouse Arena
RiverRead Books
The Toadstool Bookshop
OH
Joseph-Beth Bookstores
The Ole' Book Nook
The Village Bookstore |
OR
Grass Roots Books & Music
St. Johns Booksellers
Third Street Books
PA
Mechanicsburg Mystery
Bookshop & Café
The Midtown Scholar Bookstore
RI
Symposium Books
TN
The Davis-Kidd Bookstores
TX
Aunt Teek's Novel Shoppe
Beauty and the Book
Paragraphs On Padre Boulevard
UT
Back of Beyond Books
The King's English Bookshop
VA
The Fountain Bookstore
The Griffin Bookshop &
Coffee Bar
Narnia Children's Books
VT
Mystery on Main Street
WA
Eagle Harbor Books
Inklings Bookshop
The Salt Shaker Christian
Bookstore
Sage Book Store
University of Puget Sound
Village Books
WI
BayShore Books LLC
Book Heads
Brown Street Books
Jabberwocky Books, Music
& Video
North Earth Gifts and Books
Novel Ideas Bookstore
Rainbow Bookstore Coop
The University Book Store
WV
Taylor Books
WY
Main Street Books
Other locations/partnerships
A Different Bookstore
American Camp Association
American College of Sports
Medicine
www.bookishkablog.com
Christian Retailing
Coaches Choice
Exercise is Medicine
Healthy Learning
International Health, Racquet
and Sportsclub Association
National Athletic Trainers’
Association
National Reading Group Month
Published by Pentola Press
Reading Group Choices
Sylvan Dell Publishing
Wild Sage Emporium
Women's National Book
Association |
PROMOTIONAL IDEAS Get inspired with our promotions idea starter list:
• All about raffles! Everyone loves to win a prize. Free stuff = happy customers.
• Give away a bundle of books or a store gift certificate.
• Partner with local non-bookstore retail outlets to put together a basket of prizes!
• Host hourly drawings for signed copies of big fall books!
• Show your customers your appreciation with a fancy cheese board and a glass of merlot!
• Offer one-day discounts!
• Host a local musician! Invite the high school band!
• Throw a pajama party for families and offer cookies and milk along with readings of
children's classics! |
