Actor Matthew McConaughey’s first picture book, Just Because, illustrated by Renée Kurilla (Viking), released earlier this month, debuted at #1 on the New York Times bestseller list. He embarked on a mini media blitz in support of the book, doing a number of national interviews and embarking on a week-long, sold-out bookstore tour, from New York to Los Angeles. We’ve gathered some photo highlights from his appearances.


McConaughey did a stock signing for Just Because and his adult memoir, Greenlights, at Greenlight Bookstore in Brooklyn on September 11, and met many staff members, including owner Jessica Stockton-Bagnulo (far r.). Photo: Jimmy Ruggiero.


The actor, for whom “just keep livin’ ” is a long-time catchphrase, spoke with students at the Just Keep Livin School in Brooklyn, part of the Just Keep Livin Foundation at the Brooklyn School of Social Justice. Photo: Ruggiero.


After his appearance at the Strand Book Store in Manhattan on September 12, McConaughey took photos with almost 1,000 attendees; the event line circled around the block. Photo: Ruggiero.


McConaughey handed out copies of his picture book to kids from KIPP Star Harlem College Prep Elementary School at the Today show, along with cohost (and fellow picture book author) Savannah Guthrie. Photo: Ruggiero.


McConaughey joined illustrator Renée Kurilla on September 12 for a virtual/in-person event moderated by Jeff Kinney at Kinney’s bookstore, An Unlikely Story in Plainville, Mass. Photo: Tom Gallo.


Chatting with a family at a sold-out event at Barnes & Noble The Grove on September 16 in Los Angeles. Photo: Ruggiero.


Author Katherine Schwarzenegger Pratt (l.) in conversation with McConaughey at a Live Talks LA event on September 16. Photo: Ruggiero.