DK Publishing, with many bestsellers and award winners on its shelves, will celebrate its 40th anniversary in style at BEA this year, with a photo op, champagne toast, raffle, and giveaways.
Today at 3 p.m., DK, which was founded in 1974 by Christopher Dorling and Peter Kindersley as a book packager, invites all to its booth (1528, 1529, 1629) for a champagne toast, and throughout the show, convention-goers are welcome to enter DK’s Top 40 sweepstakes, in which the winner, will receive a DK library of 40 books.
A fully revised and updated edition of DK’s bestseller LEGO Star Wars: The Visual Dictionary will publish this spring, and to highlight the launch there will be two seven-foot tall LEGO models at the booth. All are welcome to see and take their pictures with the larger-than-life LEGO sculptures.
Today and tomorrow, 1,000 galleys of The Science Book will be given away on a first come, first served basis. The book is the latest title in DK’s successful Big Ideas, Simply Explained series and is an inventive visual take on astronomy, biology, geology, and physics. Other giveaways include anniversary tote bags, Eyewitness Travel bookmarks and pens, Geek Pride pins, and bookmarks that promote the Big Ideas series, Star Wars Reads Day, and the LEGO Star Wars Visual Dictionary.
“Our anniversary celebration respects those who helped build DK, by sharing the depth of our commitment,” says Therese Burke, the company’s senior v-p of sales and marketing, U.S. “Forty years ago DK created a particular design look for books that still resonates with readers today. This includes being part of children’s learning and education on a global basis.” DK is also planning promotions and contests around the world to mark its 40 years.