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  • Judging a Book By Its Spine

    Why publishers should pay as much attention to designing a book's spine as its cover.

  • Insuring the Well-Being of Bookstores And Booksellers

    For nearly 20 years, the Book Industry Charitable Foundation (Binc) has served as booksellers’ safety net, providing short-term financial support for booksellers (and their families) when they face an unexpected financial hardship.

  • The Tao of Ruth Rendell and P.D. James

    I discovered P.D. James and Ruth Rendell while working at Pickwick Bookshop in Hollywood in the early 1970s.

  • A Cure for What Ails Poetry

    It’s no secret that the main audience for poetry is other poets. But it doesn’t have to be this way.

  • When Dad’s a Writer

    International bestselling author Noah Gordon is my father. His books have been published in 35 countries and in many of them his name is a household word.

  • How a Novelist Learned to Trust Cover Designers

    Authors rarely have final say over their book's cover design. But that's not necessarily a bad thing.

  • Writing Commercial Fiction and Loving It

    I never meant to be a novelist, much less one who writes commercial fiction.

  • What Happens When a Book Publicist Becomes a Book Author

    After years of hearing authors ask about getting on Oprah, a book publicist experiences the other side, and wonders, “What about Oprah?”

  • Remembering Mickey

    I’d been talking too long with American Booksellers Association CEO Oren Teicher about the success of the Winter Institute and was late picking up my author Lynne Truss.

  • After Publication, the Book Isn't Yours Any Longer

    Lessons a memoirist learned from his poet father about life and literary criticism.

  • Why I Never Wrote for Money

    One of the greatest biographies ever written was James Boswell’s "The Life of Samuel Johnson."

  • More than Money: Learning What A Book Is Really Worth

    I made my name—or “built my brand,” as the saying goes these days—writing how-to books.

  • Enduring Value

    One of the many things I love about my work as a ghostwriter is the astonishing cachet that books still have, despite all the predictions of the medium’s demise.

  • How To Master Your Book's Amazon Description

    The most important words you'll write are not your book’s opening lines. They are your book’s description on Amazon.

  • Condemning the Return of Blasphemy Laws

    It’s disconcerting for a publisher to discover that a horrific tragedy has made one of its current titles more relevant.

  • Why I Wrote a Novel in Second Person

    I was six months and 60 pages into my novel, 'The Sweetheart,' when I knew I had a problem.

  • ‘Cosby,’ and Other Cautionary Tales

    Twelve years ago, I signed with Random House to write a biography of Bennett Cerf, its cofounder, who lived a big life and changed American culture.

  • Coming Home to the Books of Childhood

    The winter I moved home to Wisconsin, after living in the West, the East, and abroad, was the worst Wisconsin had seen since I left for college 12 years before—or at least that’s what everyone said.

  • Space Travel: The Perils and Prizes

    Of all the major news stories that have broken during my lifetime, the Virgin Galactic SpaceShipTwo disaster in late October was the first that made people eager to hear my opinion of a big event.

  • How a Bestseller is Made, According to a Sales Rep

    One major rule of selling books is that once you have the order, shut up. The other important rule? If you love an author and no one is paying enough attention, never shut up!

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