PW invites librarians, booksellers, readers and publishing pros to join us on June 18th, 1pm ET for a webcast exploring the hot topic of Spanish language titles.
Moderated by PW contributor and Spanish language book marketing and PR specialist Leylha Ahuile, our panel of industry experts will explore important aspects of this growing segment of the U.S. market, including:
- Who makes up the market for Spanish books in the U.S.?
- What are the trends in sales of Spanish language digital books in the U.S.?
- How has the decreasing number of book retailers and resources that provide book reviews of Spanish language titles affected the market?
- What categories are most in-demand?
- The hottest current and forthcoming Spanish language titles
Leylha Ahuile is the President and Founder PromoLatino, a marketing and PR agency focused on promoting books in Spanish. She is also the founder of TintaFresca.us, an online literary magazine in Spanish. Prior to establishing PromoLatino, Leylha was Vice President and Publisher of Trade for Santillana Publishing, which is part of the global media group, Prisa. Before joining Santillana, she founded and managed Absa Technologies, one of the most successful education dealers for Apple computers. Leylha was also the Senior Multicultural Analyst for Mintel International Group, a leading global market research firm where she oversaw the launch and management of Mintel's Multicultural America series that focused on the behaviors and trends among Hispanic, African American, and Asian American consumers. Leylha, a native of Chile, is a frequent speaker at national and international conferences, where she often addresses opportunities that exist within the unique and complex U.S. Hispanic marketplace.
Larry A Downs
Senior Vice President
HarperCollins Christian Publishers
Larry A. Downs is the SVP of Spanish Publishing, the Spanish division of HCCP, the largest Christian publishing company in the world and part of HarperCollins He has worked in the Spanish book publishing industry for his entire life. His earliest memories are stocking shelves in a small jungle bookstore in Pucalpa, Peru, at the age of no more than 6 years old. He has done everything from sweeping the floor to packing boxes; from unloading containers of books to editing content; from running a warehouse to sales leadership; from answering the phone to leading publishing companies.
He started full time in the industry the day after graduating from Grace College in 1986, working for Libros International in the warehouse. In 1992 he started L&R Distribution with his brother Rob Downs. There they offered warehouse fulfillment services for several publishing companies. In 1995 he joined Spanish House / Editorial Unilit as the warehouse manager. During his tenure there, he successfully led the company through a series of transitions including becoming a full time publishing company. He was also honored to serve as president of Editorial Unilit from 2001 to 2004. In December of 2004, he took on the leadership role of Thomas Nelson's Spanish publishing division where he is thrilled to serve with the best publishing team in the industry.
During his time at Thomas Nelson (HCCP) he has been pleased to help grow their vision internationally, successfully launching product in new channels of distribution internationally as well as setting up Thomas Nelson Brazil (Rio de Janeiro) and Thomas Nelson Mexico (Mexico City), now HarperCollins Mexico.
Manager, Spanish Distribution Program
Independent Publishers Group
My name is Diana Calice and I am the Manager of the Spanish Distribution Program at Independent Publishers Group (IPG). I have worked in the Spanish book publishing industry for over 20 years.
I started working as an Assistant Spanish book buyer at Border's Books in Ann Arbor, Michigan. At the time, I did not have a college degree. With my two children about to become teenagers, I decided to pursue a degree. I attended a community college, taking classes in the evening and earned an associate degree in Science. I decided to further my education at the University of Michigan, and after 10 years of going to school in the evenings, I received a BA in Spanish, English and Anthropology. My son and I graduated on the same weekend in 2000, he on Friday from Northern Michigan and myself on Saturday from the University of Michigan.
During my time at Borders I increased the Spanish inventory and assisted in opening the first store in Puerto Rico. During my seven years with IPG, I have been pleased to grow our Spanish business by acquiring new, diverse publishers and therefore adding to our rapidly growing Spanish Books selection. I design the layout of our biannual Spanish Catalog used to sell to wholesalers and distributors to ensure maximum exposure of product and increased sales. I am also responsible for maintaining our Spanish inventory levels through purchase orders and remaindering.
I live in Michigan with my husband Carmen, with whom I've been happily married for over 37 years. We have three labs, two children, and six grandchildren.
In my free time I enjoy reading, creating unique pieces of jewelry, and playing golf.
Director Of Spanish Sales
A Librarian-Focused Discussion of Trends, Developments and Hot Titles from the E-Audio World
Date: Thursday Dec 18
Time: 1:00 pm EDT
Audiobooks are more popular than ever, and libraries have more (and more innovative) options than ever for delivering effective browsing, borrowing and listening experiences to their patrons.
Join Publishers Weekly director of audience development Kat Meyer for a discussion about the latest developments in listening technology, an exploration of why e-audio is taking off with readers and a chance to hear about some of the hottest audio titles for the new year.
Panelists will also offer an overview of how to recommend great listens, and share a little bit of what it's like behind the scenes in an audiobook recording session.
Content Marketing Specialist at Findaway World
Marketing Director for Books on Tape & Listening Library
Collection Development and Publisher Relations Manager of 3M's Cloud Library
Comics Breaking the Mold in Bookstores and Libraries
Nov 13, 1 p.m. EDT
The changing readership of comics is opening up the medium to a shift in the kinds of books being published and how they are marketed. Women and kids are reading comics again, and general-interest, kids and YA graphic novels are all finding space on the shelves of bookstores and libraries. At the same time, a new generation of booksellers and librarians is more committed than ever to getting graphic novels in front of readers.
Find out what’s working and where it’s going in this informative webcast.
Wednesday Oct 22 1 p.m. EDT
Do people want to be loved, successful, thin, all of the above or something altogether different?
Join PW reviews editor Marcia Z. Nelson in conversation with self-help publishers Central Recovery Press and Hay House to discover the leading edges of self-help.
Sign up now for this live webcast to learn about the latest self-help titles and new techniques to promote self-improvement titles in libraries and bookstores. Who are the new must-read advisers and gurus? Help yourself to smarter choices about what to stock and what to read.
Diane Hills, Sales and Operations Director, Hay House
Patrick Hughes, Sales and Marketing Manager, Central Recovery Press
It's Not Easy Being Green or a Teen: Reality Bites in YA Lit
Date: Oct 2
Time: 1:00 P.M. EST
Join this conversation about the current trends of realism and its impact on young adult literature. What are publishers receiving from agents since The Fault in Our Stars took off? Are dystopia and the paranormal over now that readers want to read more contemporary stories with characters who could be themselves or their BFFs? Are these trends simply cyclical?
Named one of Time's 100 Most Influential People list for 2014, John Green brings contemporary realism to his fiction, most recently The Fault in Our Stars, which was published in 2012 and released as a movie this past June. Judy Blume did the same for an earlier generation.
We'll also discuss the kerfuffle this past summer over the Slate article that argued that adults should be embarrassed to read YA. Slate author Ruth Graham wrote, “Life is so short, and the list of truly great books for adults is so long.” Do you agree?
Date: Wednesday, September 17
Time: 1:00 PM EDT
Join Publishers Weekly in conversation with these six authors of new adult works, talking about what it's like to define a brand new genre.
Panelists: Nichole Chase, Cora Carmack, J. Lynn, Jay Crownover, Sophie Jordan, Molly McAdams
Mixing romance with the life-changing experiences of early adulthood—college life, first jobs, independence, self-discovery and finding love—these authors are defining the blazing new genre of New Adult. This genre is captivating young adult readers with contemporary settings and frank discussions of the sometimes taboo subjects and raw emotions of early adulthood.
Click Here to Register and hear the archived version of the event
The Next Chapter: YA Authors Reveal New Directions
Date: Wednesday, August 20
Time: 1:00 PM EDT
YA authors Julie Kagawa, Caragh O'Brien and Carrie Ryan joined by John Parke Davis are taking their readers in completely new directions as they begin new series this fall. Discover how they plan to keep their devoted fans and entice new ones.
In this PW live webcast, YA authors speak with PW children's reviews editor John A. Sellers about their new series, the ways in which they plan to engage and interact with readers and what it's like to leave behind established worlds and beloved characters.
Note: An archived version of this Webcast will be available soon after the live event. For the archived version, click the registration link below, register, which will make the archived version available. Pre-registrants will be notified by email when the archived version is posted.