Ever since recipes have been posted on the Internet, publishers have been looking for ways to make money in the digital space with content from their cookbooks. Today, Houghton Mifflin Harcourt announced the release of The 20 Best e-book series which will feature 20 original e-books, each containing 20 recipes from its Betty Crocker cookbooks. Priced at 99 cents, the e-books will cover a range of topics from the 20 Best Pizza Recipes to 20 Best Birthday Cake Recipes for Kids. According to HMH, recipes are “hand-selected” by Betty Crocker cookbook editors and include full-color photographs
In launching the series, HMH hopes that by grouping recipes by topic it can entice cooks to pay 99 cents for a curated list of recipes rather than “getting lost in an online search.” “We are delighted to be able to present a contemporary, appealing collection of terrific recipes to meet the widely varying needs of today's busy, digitally savvy food lovers," says Natalie Chapman, HMH v-p and culinary publisher.