Barnes & Noble is expanding its non-book offerings. The company, which already sells a variety of forms of media and entertainment, ranging from games to toys to crafts, is adding over one million new products to its online marketplace. The growth is coming with a partnership the retailer has established with a handful of retailers, including Wayfair.com, Right Start, Abe's of Maine and Deilvery Agent. Currently BN.com Marketplace features products from over 10,000 other retailers.
With these new partnerships, B&N will be offering free shipping on a number of its new product offerings through the holiday season. The partnerships have also led to five new categories at BN.com Marketplace: Home and Gift, Consumer Electronics, Arts and Crafts, Toys and Games and Baby.