Lou Satz, a prominent sales head at Bantam Books during the 1960s and 1970s, died of natural causes on April 9. He was 94. Satz headed sales for such reprint titles as The Exorcist, Jaws, and All Creatures Great and Small, helping to establish Bantam as a major player in mass market paperback publishing.

Satz began his career in publishing and bookselling in 1953. He spent 23 years at Bantam, starting in 1962 as a wholesaler sales manager, eventually rising to v-p and director of sales. Starting in 1980, he served four years as Bantam's senior v-p and director of diversified markets.

After completing his tenure at Bantam, Salz relocated to California, where he cofounded the Scott/Satz Group consulting company with his life partner Gloria Scott, a former Bantam Education executive. Clients included World Book, Passport Books, Random House, and Bantam. A veteran of WWII, Satz also wrote and self-published four books, including Occupation Europe 1945-1946, As Witnessed by a 19-Year-Old GI.