The winners of the National Book Awards on Wednesday are scoring increased print runs with their respective publishers.
Riverhead, publisher of James McBride's winning novel, The Good Lord Bird, plans to reprint an additional 45,000 copies of the book, bringing the total number of copies in print to more than 82,000. "With more to come," said Tracey Guest, advising director of corporate communication, Penguin. Guest added that McBride's backlist has also begun to reorder at higher levels -- the company saw orders almost immediately after the awards were announced.
Graywolf publisher Fiona McCrae initially went back to press for a third printing of 4,000 copies of Mary Szybist's Incarnadine, "with a handsome gold seal." The publisher upped the reprint number to 7,500.
The winner in Young People's Literature, The Thing About Luck by Cynthia Kadohata, is going back to press at Atheneum for another 20,000 copies. The third printing of the book brings the total up to 50,000 copies in print, according to Paul Crichton, v-p and director of publicity for Simon & Schuster Children's Publishing.
Sarita Varma, v-p, director of publicity at Farrar, Straus and Giroux, said the publisher is going back for another 30,000 on George Packer's Nonfiction winner, The Unwinding, with 80,000 copies currently in print.
