Angie Dudley, aka Bakerella, whose book Cake Pops: Tips, Tricks, and Recipes for More Than 40 Irresistible Mini Treats (Chronicle Books) spent multiple weeks on the New York Times bestseller list in 2010 and sold nearly one million copies, will be promoting her follow-up book, Cake Pops Holidays (Nov.) today with an appearance at the Chronicle booth (4022), 10 a.m.–noon; she will also be signing copies of her first book.
Dudley, who lives in Georgia, first became popular as a blogger (www.bakerella.com) who wrote about baking, specifically her unique creation of little cakes on a stick that she later named cake pops. When Martha Stewart discovered the cupcake pops, she had Bakerella on her show to give a demonstration, and the Cake Pops book soon followed. When Entertainment Weekly wrote, “Angie Dudley—better known as blogger Bakerella—and her mini treats have a full-on cult following,” they weren’t exaggerating. Dudley’s blog averages about three million page views a month, she has 50,000 Twitter followers, and another 100,000 “likes” on Facebook.
“I never could have imagined how successful cake pops would be when I first started making them,” Dudley says. “When the book was published, they became a global phenomenon, showing up for holidays, parties, events, and fund-raisers around the world. I think the reason for the popularity of the book is simple—cake pops were something most people had not seen before—a combination of chocolate, candy, and creativity, all wrapped up in a cute little ball of cake presented on a lollipop stick. The shapes, colors, and characters are as unlimited as your imagination, and they really are easy to make.”