Corporate and event giving of books, pre-pub sales, and book promotions have now officially entered the 21st century. Livrada, a Pasadena, Calif., startup attending BEA for the second time, is expanding beyond selling e-book cards (a physical gift card sold at Target stores and other retailers that can be exchanged for an e-book) to mass mailings of e-books themselves across various platforms. Livrada Volume E-Book Delivery, which is being officially introduced to the industry at BEA, is, according to Livrada marketing and public relations manager Phoebe Lai, “reader friendly” as well as convenient for publishers: each reader included in a mass mailing can choose to receive his or her e-book via a preferred platform—Kindle, Google Play, Nook, or Kobo. The e-book is delivered wirelessly to everybody in the group via their selected platform within 10 minutes, except for Kindle e-books, which take up to two hours.
“Previously, ordering or receiving e-books was an individual transaction,” Lai points out. “Now there’s a way to get books to thousands of people all at once. We can do it small or large-scale. We’re serving not just the publisher but also readers—they don’t have to download an app.”
Not only has Livrada already sent TED Books to audiences during their author presentations, but upon Random House’s recommendation, SurveyMonkey partnered with Livrada to send both hard and digital copies of Sheryl Sandberg’s Lean In to SurveyMonkey employees around the world on the book’s March 11 laydown date.
More recently, Stanford University and Trident Capital partnered with Livrada to begin sending digital copies of Eric Schmidt and Jared Cohen’s New Digital Age: Reshaping the Future of People, Nations and Business to any interested Stanford University students, faculty, and staff upon the book’s publication date.
Targeted e-book recipients are provided with a PIN code and directed to redeem their e-books on a Livrada-hosted landing page. The number of downloads can be capped or restricted to a specific e-mail list or domain name. Livrada even provides for any intended recipients who don’t own an e-book reader: the company will ship them the book in print format, preferably hardcover.
“After all, we’re an end-to-end service,” Lai says.