Taking its name from the printing term, fore edge— which refers to the part of a book that faces inward when the book is shelved, opposite the spine—a new imprint for national trade titles from University Press of New England is launching. ForeEdge’s tagline is “where the book opens up.”
“A book’s front edge is the perfect symbol of modern publishing’s meeting point between tradition and the central need to look forward beyond the book itself,” says David Corey, UPNE’s director of sales and marketing.
The University Press of New England is supported by a consortium of universities comprising Dartmouth, Brandeis, the University of New Hampshire, and Northeastern, and dates back to 1970. In recent years, Corey notes, the press has found that its trade books were hampered in distribution by its regional name. Corey says that as the press began to reach a critical mass of national titles, it was time for a national imprint, which will focus on nonfiction in the areas of history, politics, true crime, music, and other popular topics.
Corey points to two titles on the fall list as examples of the trade books suited to the imprint: Dog Whistles, Walk Backs & Washington Handshakes: Decoding the Jargon, Slang and Bluster of American Political Speech and Winning Marriage: The Inside Story of How Same-Sex Couples Took on the Politicians and Pundits—and Won.
Dog Whistles, by Chuck McCutcheon (coauthor of National Journal’s Almanac of American Politics) and David Mark (former senior editor of Politico), with a foreword by Jeff Greenfield, will be released in September—just in time for the November elections and a new season of House of Cards on Netflix. Winning Marriage, by Marc Solomon, who has been at the forefront of the Freedom to Marry movement, has a foreword by Gov. Deval Patrick of Massachusetts. “Massachusetts was the first state to have same-sex marriage, and now it has passed up and down the Eastern Seaboard and is spreading westward,” says Corey.
UPNE invites BEA attendees to drop by its booth (2438) today, at 3 p.m., to toast ForeEdge and all of UPNE’s other titles.