Barnes & Noble is gearing up for the new school year with a few new initiatives, including new sections of its web site. B&N@School presents teachers, librarians and parents with a selection of educational toys and games. Jaime Carey, chief merchandising officer at B&N, said B&N@School complements the retailer’s recently expanded Educational Toys & Games department. B&N has also enhanced its educator discount program, which has been in existence for 10 years. Pre-K through grade 12 educators can now receive 20% off list price of books, toys and games for classroom use once they have signed up in-store for a discount card.
The B&N@School sections in Barnes & Noble stores are arranged by grade level, from pre- to elementary grades, to middle school and high school. Materials are categorized by topic for each age group. B&N@School includes additional sections emphasizing curricula, basic skills workbooks, arts, crafts and activities. The section also features educational toys and games.