After closing hundreds of stores over the last year, Borders Group announced Tuesday morning that it is jumping on one of retailing’s hottest trends—pop-up stores. Borders will open 25 seasonal Borders Express stores nationwide beginning October 25 and will operate them through January 31. A majority of the stores will be in malls where Borders has closed an outlet. The stores will average about 2,500 square feet, and will stock approximately 19,000 book, movie, and music titles with the vast majority books. Books will include bestsellers, new releases and children’s books. In addition, the stores will stock Halloween and holiday-themed items, plush merchandise and toys as well as an assortment of e-readers and related accessories, Borders said.
Seperately, Borders announced that it has added a new wireless Kobo e-reader to its list of digital readers. Priced at $139.99, the wireless e-reader will be available in Borders by the end of October.
A complete list of the stores can be found below.
Seasonal Borders Express Stores
| Scottsdale Fashion Square | Scottsdale, AZ |
| Valley Plaza Mall | Bakersfield, CA |
| Sunvalley Shopping Center | Concord, CA |
| Westfield Valley Fair | Santa Clara, CA |
| Perimeter Mall | Atlanta, GA |
| Westland Mall | West Burlington, IA |
| Westfield Fox Valley | Aurora, IL |
| Yorktown Center | Lombard, IL |
| Woodfield Mall | Schaumburg, IL |
| Emerald Square | North Attleboro, MA |
| The Mall at Partridge Creek | Clinton Township, MI |
| The Crossroads | Portage, MI |
| Ridgedale Center | Minnetonka, MN |
| Steeplegate Mall | Concord, NH |
| Fox Run Mall | Newington, NH |
| Moorestown Mall | Moorestown, NJ |
| Hamilton Mall | Mays Landing, NJ |
| The Mall at Short Hills | Short Hills, NJ |
| Oakdale Mall | Johnson City, NY |
| Poughkeepsie Galleria | Poughkeepsie, NY |
| Kenwood Towne Center | Cincinnati, OH |
| The Mall at Robinson | Pittsburgh, PA |
| Collin Creek Mall | Plano, TX |
| Greenbrier Mall | Chesapeake, VA |
| Fox River Mall | Appleton, WI |
