Driven by surging sales in its direct sales business, revenue at Educational Development Corp. jumped 34% in the first quarter ended May 31, 2015 over the same period last year.

Sales totaled $9.6 million, while net income rose to $324,600, up from $239,700 in the quarter ended May 31, 2014.

Sales rose 59% in EDC’s home business division due to a 1,862 increase in the number of home sales reps in the quarter; in the same period last year EDC added 896 reps.

The jump in sales in the home business unit offset a 5% decline in the publishing division. EDC CEO Randall White said sales in the home business in June continued strong, with sales up 134% over June 2014.