HarperCollins, American Airlines, and Hudson Booksellers have announced a program that will offer travelers the opportunity to preview and receive discounts on selected titles throughout the holiday travel season. Between December 1 and January 1, HarperCollins will provide American Airlines customers a selection of full-length and excerpted HarperCollins books, and Hudson Booksellers will offer a discount on featured print titles bought in Hudson Booksellers stores and online.
“We are excited to partner with American Airlines and Hudson Booksellers to provide entertainment at customers’ fingertips throughout the entire travel experience – in-store, inflight, in-terminal – during a peak retail period,” said Angela Tribelli, chief marketing officer at HC.
American Airlines first and business class customers on select flights will use American inflight tablets to access titles including We Are Water by Wally Lamb; The Valley of Amazement by Amy Tan; NOS4A2 by Joe Hill; Telegraph Avenue by Michael Chabon; and Divergent by Veronica Roth, as well as excerpts from The First Phone Call From Heaven by Mitch Albom; Jab, Jab, Jab, Right Hook by Gary Vaynerchuk; and Focus by Daniel Goleman.
With a promotional discount code, all American Airlines customers will receive 20% off the featured print titles bought in Hudson Booksellers stores and 40% off featured print titles bought online.