After a search to find a new home for their book publishing arm, nationwide nonprofit organization AARP announced today that they are teaming up with John Wiley & Sons to create AARP-branded titles targeted at Americans age 50 and older. Wiley will be releasing the first of AARP Books’ new titles in early 2012, which will be available in both print and e-book formats. Cathy Ventura-Merkel, senior v-p of AARP Publications, says they are “thrilled to team up with Wiley and eager to relaunch the AARP Books Program,” which specializes in books that help their member demographic “live their best lives.”
Wiley’s v-p and marketing director, Larry Olson, says that Wiley is “very happy” to offer AARP titles alongside already-successful imprints and brands like For Dummies, Frommer’s, Jossey-Bass, and CliffsNotes. Ventura-Merkel says that the partnership will “help us take the AARP Books program to a new level of relevance, digital access, and excellence.” Both Wiley and AARP promise books in a “broad variety of categories” relevant to the community of Americans 50 and over, including health, personal finance, and lifestyle.
