Creative Nonfiction, the magazine founded in 1993, has launched Creative Nonfiction Books. Called a "natural extension of the magazine's mission," Creative Nonfiction Books will initially focus on anthologies with contributions from multiple authors, offering multiple perspectives. The spring debut list features two titles edited by Creative Nonfiction founder Lee Gutkind, At the End of Life: True Stories About How We Die, and An Immense New Power to Heal: The Promise of Personalized Medicine. Both are $15.95 trade paperbacks.

For its first list, Creative is working with Underland Press whose publisher Victoria Blake, is serving as publisher for Creative Nonfiction Books. Distribution is through Underland, which is distributed by PGW. Next fall titles include Becoming a Nurse, essays about what drives people into the profession; Surviving Crisis, essays exploring moments that trigger personal growth; and Southern Sin, essays on sins from skipping church to coveting your neighbor's wife.

Creative Nonfiction has worked with book publishers in the past--W.W. Norton, Tarcher-Penguin, Other Press and many university presses--in order to distribute and sell titles associated with the magazine, but Gutkind believes the time is right to strike out on its own. "Now, with the traditional publishing industry in turmoil, we see opportunities for a small publisher with a well-established base. Creative Nonfiction has a long history of spotting talent and of introducing new writers who have important stories to tell. The book imprint offers the opportunity to expand our reach--and to help those writers, and their stories, find a wider audience," he said.