Houghton Mifflin Harcourt has appointed Mark Short as senior v-p and head of international markets and Wendy Bronfin as senior v-p, consumer products and marketing. Short joins HMH from Pearson Education and Bronfin moves over from Barnes & Noble.
Short will report to HMH president and CEO Linda Zecher and will lead HMH's global sales, marketing and business development team responsible for extending the publisher's global footprint in markets like Asia Pacific, Latin America, and the Middle East. Bronfin will help HMH expand its consumer audience through traditional and new media channels, including a new HMH we portal scheduled to launch in March 2013. She will report to John Dragoon.