DK Publishing, a division of Penguin Random House, has entered into a multi-year global agreement with World Wrestling Entertainment to release and market titles based on WWE and events and talent.
“Our new product line, WWE Books, will combine exciting content from WWE with DK's award-winning and visually-stunning illustration and design,” said Mike Degler, publisher of BradyGames, who brokered the deal.
The agreement, which encompasses digital and various subsidiary rights, will include up to 18 DK releases over the period of three years. DK will publish a new line of children's books that focuses on the careers of the WWE's John Cena®, Dwayne “The Rock®” Johnson and others, as well as sticker books, autobiographies and various historical guides.
“WWE is committed to delivering a wide array of content on many different platforms, and this partnership will give our fans another way to experience the greatest moments, events and Superstars in WWE history,” said Casey Collins, executive v-p, consumer products, WWE.