Unbridled Books has never shied away from taking the initiative when it comes to marketing their authors and books in unconventional ways. This time, the press is partnering with the American Booksellers Association to promote the organization’s IndieCommerce program. For three days -- June 9, 10, 11 -- Unbridled is offering 25 of its titles in e-book format for 25 cents exclusively through the approximately 250 independent bookstores that are set up to sell Google e-books through the ABA’s platform.
The 25 titles on sale for 25 cents include some of the press’s biggest sellers, including The Singer’s Gun by Emily St. John Mandel, which recently won an Indie Booksellers Choice Award; 15 of the titles on the list were at one time Booksense or Indie Next selections, with three of them topping those lists. A full list of the 25 e-books can be found on Unbribled's Facebook page, www.facebook.com/event.php?eid=176845872371577
According to an e-mail sent PW by Fred Ramey’s Unbridled’s co-publisher, the company “wanted to give the independent booksellers a tool with which they could bring their customers to recognize that e-books are available through independent bookstores too.” Of course, Ramey added, “we also wanted booksellers and their customers to know that our entire list (frontlist and backlist) is available digitally” and “introduce readers to some extraordinary authors who have more than one book with Unbridled.”