After Michael Lewis’s much-buzzed about 60 Minutes appearance at the beginning of the month, Flash Boys, the author’s exploration of high-speed trading on Wall Street, was the most-talked about book on social media in April. Flash Boys bucked the trend of women dominating digital conversations about books, with men originating 61% of the commentary about the title.
“This is the first time that a book without a movie tie-in has topped the list since last October when Allegiant was the top book,” said Jeff Costello, v-p of CoverCake, which measures how books are faring on social media.
However, movie tie-ins still showed strong overall in online chatter last month. John Green’s The Fault in Our Stars hit #2 in the leadup to the hotly anticipated June premiere of the film adaptation. Following at #3 was Divergent, still enjoying windfall from the March 21 release of the movie version of Veronica Roth’s book. Todd Burpo’s Heaven Is for Real landed at #9 after the adaptation hit theaters April 16.
| Rank | Title | Author | BookScan* | Scale** | Male | Female |
|---|---|---|---|---|---|---|
| 1 | Flash Boys | Michael Lewis | 18 | 10 | 61% | 39% |
| 2 | The Fault in Our Stars | John Green | 23 | 9 | 41 | 59 |
| 3 | Divergent | Veronica Roth | 31 | 8 | 42 | 58 |
| 4 | Allegiant | Veronica Roth | 6 | 6 | 38 | 62 |
| 5 | Natchez Burning | Greg Iles | N/A | 5 | 44 | 56 |
| 6 | Let’s Just Say It Wasn’t Pretty | Diane Keaton | N/A | 4 | 44 | 56 |
| 7 | Think Like a Freak | Steven D. Levitt | N/A | 4 | 58 | 42 |
| 8 | Gone Girl | Gillian Flynn | 9 | 3 | 45 | 55 |
| 9 | Heaven Is for Real | Todd Burpo | 7 | 2 | 33 | 67 |
| 10 | Smart Money Smart Kids | Dave Ramsey | 1 | 1 | 48 | 60 |
* For the week ended april 27. if the book was not published before april 27, it is listed as not available.
** How many conversations took place about the book in question for every 10 comments about book #1
