The 11th annual City of West Hollywood Book Fair will take place this year on Sunday, September 30 at West Hollywood Library and West Hollywood Park, and will be produced for the first time by Liam Lynch and his Authentic marketing agency.

In 2011 the fair featured about 300 authors and performers with attendance climbing to nearly 30,000 people, from booklovers and readers to publishers, booksellers, and the media. The 112 exhibitors included independent bookstores, publishers, authors, C-SPAN, both local NPR radio stations, and literary organizations. In addition, nearly 100 literary-themed panels were held on seven stages. These numbers are expected to climb this year as the fair has established itself in the community as an important and anticipated annual event.

Lynch also announced that Ann Binney and Tyson Cornell have assumed the roles of co-directors in charge of programming. Binney is an independent programming contractor for the Los Angeles Times Festival of Books and its annual book prizes; Cornell is at the helm of Rare Bird Lit and Barnacle Books. “We hope to add a few different but complementary events this year,” said Cornell. “Books are the foundation of the fair, but Ann and I are looking at various arts-related things to add to the mix.”

The 2012 program of events will be available towards the end of summer.