Marvel Teams with Archie Comics to Release 'Marvel Comics Digest'
Marvel Entertainment is teaming with Archie Comics to produce the Marvel Comics Digest, a new series of small format book collections, that will feature Marvel’s iconic characters and will be designed, packaged and distributed to retailers by Archie Comics.
The Archie Comics Digests have been a popular bestselling format for Archie Comics for decades. Archie Comics will publish the new Marvel Comics Digest six times a year beginning in June 2017. The small format books will be distributed to Big Box retailers, comics shops and newsstands by Archie Comics.
Marvel senior v-p, sales and marketing David Gabriel said teaming with Archie to create and distribute the digests will advance the “reach and exposure” of the Marvel brand. Gabriel said the digests offer “our retailer partners, local comic shops and large chain retailers, a new, fun, and easily digestible way to dive into the Marvel Comics Universe and produce life-long fans.”
The first of the Marvel Comics Digest collections will feature the Amazing Spider-Man and the Avengers and will be released in June. Look for Marvel Comics Digest featuring Iron Man, the X-Men, Black Widow, Wolverine, Thor and the Hulk in subsequent Digests.
Archie Comics publisher and CEO Jon Goldwater said the Archie Comics Digests have been popular format with consumers and retailers for many years.
“For years, Archie has made the digest format our bread and butter,” Goldwater said. “We are supremely excited to spotlight iconic characters like Spider-Man and the Avengers through this major partnership with Marvel. These books will serve as a great introduction to the Marvel Universe for new readers and a very special, curated selection of stories for existing fans.”