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On the Distaff Side
Margaret Langstaff -- 6/26/00
A marketing guru
speaks (Hyperion).
Not only is a woman's work "never done," but her duties these days are moving more and more into the business arena. The success of two recent releases indicates the strength of this niche. Published last month by Broadway Books, Play Like a Man, Win Like a Woman: What Men Know About Success That Women Need to Learn by Gail Evans was #134 on Amazon.com as this feature went to press. In Hyperion's EVEolution: The Eight Truths of Marketing to Women,Faith Popcorn predicts that mastering this octet will be crucial to the success of any company in the coming decade.
"The situation of women in the business world has been turned upside-down in the last eight or 10 years," observes Adams Media editor Jere Calmes. "They're in the thick of things as managers and executives and are confronting more subtle problems." Help for those problems, says Calmes, can be found in A Woman's Way to Success in Business: Inspirational Advice and Real-Life Lessons from 34 Prominent Business Women by Mary-Ellen Drummond, coming in November.

Lisa Berkowitz at HarperBusiness notes, "Books about the issues facing women in business are making waves." In August Harper will publish Why the Best Man for the Job Is a Woman: The Unique Female Qualities of Leadership by Esther Wachs Book, in which "the country's highest-ranking businesswomen outline their strategies for success."

Coming from S&S in October is The Shadow Negotiation: How Women Can Master the Hidden Agendas That Determine Bargaining Success by Judith Williams and Deborah Kolb, a former executive director of the Harvard Business School. According to senior editor Fred Hills, "It's about how not to get taken. Women are too quick to say yes."
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