A book that examines the ways in which the youngest of our citizens are being ruthlessly targeted by marketers was swiftly preempted, in the face of strong interest from other publishers, by Eamon Dolan, Houghton Mifflin editorial director. He took Toddler Culture by investigative journalist and broadcaster Susan Gregory Thomas from agent Tina Bennett at Janklow & Nesbit. It was a North American rights buy, for publication three years from now. Dolan sees the book as having the same galvanizing effect as Fast Food Nation, illuminating an area little thought about: the ways in which early childhood is being contaminated with adult notions, for profit.
Volume 250 Issue 45 11/10/2003