Ups and Downs in April
|Category||% Change April||% Change YTD|
|(Measured in $ sales against same time periods, 2004) |
Publishers reported more good news than bad in April, according to monthly estimates from the AAP. Among the trade segments, the children's and adult hardcover categories had solid gains, although sales were off in children's paperback as well as in mass market paperback. The religious book segment had one of its better months in April, though sales in the category were still down 1.9% for the first four months of 2005. The rapid sales increase posted by the elhi segment in the first quarter slowed in April with sales ahead 2.9%. Still, sales for the year-to-date were up 9.5%.
|Adult Mass Market||-22.4||-3.0|
|Univ. Pr. Hardcover||-23.0||-15.9|
|Univ. Pr. Paperback||-2.6||11.7|