Generation Y, readers born between 1979 and 1989, spent the most money on books in 2011, taking over the book-buying leadership from baby boomers, according to Bowker’s just released 2012 U.S. Book Consumer Demographics & Buying Behaviors Annual Review. Generation Y accounted for 30% of book spending in the year, although the age group accounted for only 25% of units purchased. The discrepancy is due to Generation Y spending more money on expensive titles for school or work than other age groups. Generation Y was the only age group whose spending was higher than its proportion of the overall population. The report is available at www.bookconsumer.com, or e-mail MarketResearch@Bowker.com for more information.
Volume 259 Issue 35 08/27/2012