The Association of American Publishers' domestic sales report for 2010 showed e-book sales jumping significantly from last year, rising 164.4%, with e-books bringing in $441 million at the 14 companies that reported sales, compared to $166.9 million in 2009. While all print categories were down slightly in 2010, children's/YA hardcover dropped the most, at 9.5%. The good news for reporting companies is that the significant growth in e-book sales was able to make up for the drops in print revenue, resulting in a 0.2% increase in combined print and e-book sales in 2010. E-book sales represented 8.3% of combined trade sales in 2010, up from 3.2% in 2009. E-book sales have jumped 623% since 2008, when sales from reporting companies were $61.3 million, a figure that represented about 1% of trade sales.
Trade Sales 2009–2010 (in millions)
| CATEGORY | 2009 | 2010 | % Change |
|---|---|---|---|
| Adult Hard (17)* | $1,653.0 | $1,568.5 | -5.1% |
| Adult Paper (19) | 1,408.8 | 1,381.1 | -2.0 |
| Mass Market (9) | 718.9 | 673.5 | -6.3 |
| Juvenile Hard (14) | 766.8 | 694.3 | -9.5 |
| Juvenile Paper (14) | 579.5 | 546.6 | -5.7 |
| Total Print | 5,127.0 | 4,864.0 | -6.1 |
| E-Book (14) | 166.9 | 441.3 | 164.4 |
| Combined | 5,296.9 | 5,305.3 | 0.2 |
