The Association of American Publishers' domestic sales report for 2010 showed e-book sales jumping significantly from last year, rising 164.4%, with e-books bringing in $441 million at the 14 companies that reported sales, compared to $166.9 million in 2009. While all print categories were down slightly in 2010, children's/YA hardcover dropped the most, at 9.5%. The good news for reporting companies is that the significant growth in e-book sales was able to make up for the drops in print revenue, resulting in a 0.2% increase in combined print and e-book sales in 2010. E-book sales represented 8.3% of combined trade sales in 2010, up from 3.2% in 2009. E-book sales have jumped 623% since 2008, when sales from reporting companies were $61.3 million, a figure that represented about 1% of trade sales.

Trade Sales 2009–2010 (in millions)

CATEGORY 2009 2010 % Change
Adult Hard (17)* $1,653.0 $1,568.5 -5.1%
Adult Paper (19) 1,408.8 1,381.1 -2.0
Mass Market (9) 718.9 673.5 -6.3
Juvenile Hard (14) 766.8 694.3 -9.5
Juvenile Paper (14) 579.5 546.6 -5.7
Total Print 5,127.0 4,864.0 -6.1
E-Book (14) 166.9 441.3 164.4
Combined 5,296.9 5,305.3 0.2