Jun 13, 2011
OR Books, the e-book and POD-only startup that sells direct-to-consumer, has entered into a partnership with Just World Books, a similar startup POD publishing house specializing in serious nonfiction, launched by jounalist Helena Cobban in 2010. OR Books will provide JWB with production, marketing and rights sales and assist JWB in speeding up the growth of its e-book list.
Although the houses were developed and launched separately, both publishers use a similar business model and make use of e-books, print-on-demand publishing and online promotion to remove the inefficiences of the traditional book publishing process. And both Just World Books, and OR Books, which was founded in 2009 by veteran publishing figures Colin Robinson and John Oakes, sell direct to consumers and use POD to produce a book only after it has been purchased.
Publishing news from across the Web
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The New York Times looks at the burgeoning market for short form content, focusing on Kindle Singles.
"Certain developments in the e-book marketing show some alarming trends that may make it a kingdom of oligopoly where things are decided not by readers but by Apple, Amazon and Barnes & Noble."
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| The Lucky One | Mass Market Paper |
| Fifty Shades of Grey: Book One of the Fifty Shades Trilogy | Trade Paper |
