Amazon has unveiled Kindle Free Time Unlimited, a subscription service targeted at kids between three and eight. The service offers access to books, games, movies, TV shows and educational apps. Through it, Prime members can get one child unfettered access to this content for $2.99 per month; a family subscription is $6.99 per month. Those who are not Prime members have the same subscription options, at the higher price points of $4.99 and $9.99. Content for the subscription is being provided by a number of major entertainment companies, as well as book publishers, including Disney, Chronicle Books, DC Comics, Andrews McMeel and Houghton Mifflin Harcourt.
The service is only available on Amazon's suite of Kindle Fire tablets--the Kindle Fire, Fire HD and the Fire HD 8.9"--and will be initiated through a free, and automatic, software update in the coming weeks. Amazon said that Kindle Fire owners can sign up for the service after the software update through the Kindle FreeTime app.
Amazon is touting the service as an ideal option for parents looking to monitor the content their kids are consuming. To that end, the service allows parents to sort the content delivered through the app by age and gender. Kids can then choose their own books, games, and other items with, or without, the aid of their parents. Amazon said that the service allows parents to "feel comfortable handing off their Kindle Fire to their kids, knowing that all of the content is age-appropriate."