Expanding their partnership from the consumer market to educators and school districts, Houghton Mifflin Harcourt is using Kno, an educational software developer, to offer its K-12 core curriculum content directly to U.S. school districts. HMH uses Kno technology to enhance its core curriculum content with interactive features and analytics, and the content is available on all the major platforms including Apple’s iOS, Android, Windows 7 and 8 and web browsers.
In August 2012, Houghton Mifflin Harcourt chose the Kno platform, which takes conventional textbooks and adds a variety of interactive features to the text while maintaining its print layout, to delivery digitally enhanced versions of its e-textbooks to a consumer market of parents. Now the two firms are offering the content directly to school districts with Kno serving as a distribution platform. Schools and teachers can also request copies of the digital content to examine. The HMH sales team will sell Kno enhanced textbook content and Kno will fufill the orders through its platform.
Tim Cannon, executive v-p of Alliances and Services for HMH, said, “our goal is to provide students and teachers with quality, interactive content wherever and whenever they learn, and no matter which device they use. By extending our current parent-focused partnership with Kno into the institutional market, schools and districts will now have access to trusted HMH core curriculum, enhanced by Kno’s unique interactive and social features.”
