Best Buy announced yesterday that it would begin selling Amazon's Kindle in stores. This means that Kindle shoppers have several places to go and handle a Kindle before buying, including Target and Staples in addition to Best Buy. The retailer doesn’t cite an exact date for when the Kindle will be for sale in stores, saying only it will arrive “later in the season.”
Additionally, Best Buy announced it would enhance its in-store e-reader displays, adding end-caps that show off the various e-readers and include information about all of them. “Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy,” said Chris Homeister, senior vice president and general manager of Home Entertainment for Best Buy in the official release.
In addition to the Nook and, soon, the Kindle, Best Buy also sells Sony's line of e-readers. Best Buy is now the only retail location where these competing products sit side by side on the same shelves, allowing customers to really compare their feel and functionality.