Estimate Puts Fire Sales at 6 Million
Jan 30, 2012
Jan 30, 2012
With Amazon set to release its fourth quarter—and year end—results Tuesday afternoon Stifel Nicolas analyst Jordan Rohan estimates that the company sold 6 million Kindle Fire tablets in the fourth quarter. Rohan had previously put the number sold at 5 million units. Rohan believes the strong performance of the Fire will provide Amazon with ongoing benefits by increasing the amount of content, including e-books, that new Fire owners will buy. As a result he has upped his revenue forecast for 2012 by over $2 billion to a total of $67 billion. And while Amazon is making no money on the Fire, Rohan notes that as more customers buy digital content, Amazon’s margins could improve because of lower shipping costs.
The Roundup for Devices
Publishing news from across the Web
Looking to find other ways to monetize its Kindle Fire, Forbes reports that Amazon is looking to sell ads on the device's welcome screen...and that initial packages may start as high as $600,000.
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