| Adult Hard | -10.2% | -14.7% |
|---|---|---|
| Adult Paper | 4.2% | 2.2% |
| Mass Market | -26.3% | -30.4% |
| Physical Audio | -36.3% | -37.9% |
| Audio Download | 44.4% | 37.4% |
| Adult E-book | -15.6% | -19.1% |
| Children’s/YA | 17.0% | -6.0% |
| Religious Presses | 3.2% | 3.7% |
| Professional | -19.0% | -21.3% |
| K–12 Materials | 5.5% | 8.7% |
| Higher Ed. | 58.5% | 9.2% |
| University Presses | -1.4% | -3.7% |
Sales of adult books fell 6.6% in February compared to a year ago, while sales in the children’s/YA category rose 17%, according to figures released by the AAP’s StatShot program. For the first two months of 2016, sales of adult books were down 10.1%, including a 19.1% fall in e-book sales. E-books accounted for 28.3% of adult trade sales in the first two months of 2016, compared to 31.4% in the January–February period in 2015. Two-month sales dropped 6% in the children’s/YA segment. The category had steep declines in e-book sales (down 41.7%) and board books (off 32.7%), partially offset by a 21.1% gain in paperback sales. The StatShot figures are based on sales from 1,205 publishers across the industry. (Comparisons of $ sales against same periods in 2015)
