Madefire, a digital authoring and display platform for creating “Motion Books,” or partially animated multimedia digital comics, announced that it has received $5.2 million in Series A Funding led by True Ventures. Funding comes as the Madefire platform launches a series of multimedia-enriched comics licensed from such publishers as IDW, Top Cow and iTV Studios.
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire provides authoring tools to create multimedia-enhanced digital comics that have sound and animation. Madefire also has a deal with DeviantArt, the portfolio site, to host and sell its licensed motion books properties; but DeviantArt members can use the Madefire tools online. The venture also inked a deal with a number of comics publishers that are using Madefire to convert properties like the Transformers and My Little Pony into Madefire motion books.
Other investors participating in the new funding for Madefire include Anthem Venture Partners, Crosslink Ventures and Correlation Ventures as well as a number of angel investors. Previously Madefire had secured $1.1 million in funding in 2011 also led by True Ventures.