E-book sales from publishers that report to the AAP rose 116.5% in August, to $88.8 million, compared to August 2010. The gain marked an acceleration in e-book growth compared to July when sales of the format increased 105%, the slowest in 2011. All trade print segments had a decline in August sales with the largest coming in mass market paperback where sales from reporting companies fell 36.4%. Sales of digital audio rose 30.2% at 12 digital audio publishers.
For the first eight months of 2011, e-book sales increased 144.4%, to $649.2 million, from 18 reporting publishers to the AAP monthly statistics program. Sales were off by double digits in all trade print segments in the January-August period, although sales in the religion category were up 9% in the year to date at the 22 reporting houses.