Cengage Learning is present in six educational markets: academic, career, school, research, professional, and international. Operations are divided into two businesses: Domestic and International. Domestic concentrates on the US, where educational solutions are provided for the academic, career, school, and professional markets. Adaptations of these domestic products are distributed in over 110 countries by Cengages’s International operations.
Key company developments in 2011 & 1st half year 2012
In the fiscal year 2011, which ended June 30, revenues were lower in comparison than 2010, at $1.88 billion against $2.02 billion in 2010. The majority of revenue is derived from international business. The growth of the international divison offset domestic declines in academic and career products, which were caused by “changes in customer ordering patterns, price pressure within career, volume pressure from the used and textbook rental initiatives of book retailers and some specific adoption losses."
Ownership, mergers & acquisition, internal organization:
In 2011, Cengage Learning acquired the National Geographic Society’s School Publishing, including its digital and print publishing, its English language training products, the Science series and other publishing brands. Sales of businesses in Australia and New Zealand were completed.
Cengage Learning International competes in the high-growth markets of Asia and the Pacific, Europe, Middle East, Africa, and Latin America. Asia and Australia experienced growth in the academic and school market, while revenues decreased in Latin America, Europe, Middle East, and Africa, due to lower sales of English Language Training products.
The sales of digital products made up 32% of domestic revenue. Beside digital platforms such as Apila and SAM, Cengage Learning has transformed its reference content into the digital word, with Gale as major brand. Most of the revenue in the library reference segment came from digital solutions. Gale applies the so-called “digital-first” product development model by launching digital products ahead of printed derivations. Almost three-quarters of its revenues are collected from recurring subscriptions.
Bestselling authors & titles:
Key points for analysis & conclusions:
Note: Figures are based on sales generated in calendar 2011 or—for corporations with a fiscal year—from fiscal 2011. Data are from publicly available sources and include sales of books, journals, and digital products. Because publishing data were unavailable, Pannini and Disney/Hyperion are excluded from the rankings. The listing and publisher profiles were compiled by international publishing consultant Rudiger Wischenbart under the aegis of Livres Hebdo.