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  • Getting Personal

    Publishers controlling merchandise rights to their brands and characters are starting to experiment with print-on-demand licensed products through partners such as CafePress, Zazzle, MashOn, and Ty's Toy Box.

  • Licensing Hotline: January 2013

    Chronicle Books is licensing children's book and sidelines rights for author-illustrator Micah Player's girls' T-shirt and accessories brand, Lately Lily, which launched in 2012.

  • Focus on Mobile Gaming Apps

    As consumers spend more time on digital devices, publishers are mining the e-world for licenses that might translate into book formats.

  • Licensing Hotline: December 2012

    Running Press has secured the rights for Pajanimals, a musical TV series from Jim Henson Productions. The show features four furry puppets who learn life skills through imaginary journeys.

  • Promotional Power

    Fourteen of the 50 movies with the all-time largest U.S. box office totals are based on high-profile books from four series.

  • Disney Lucasfilm Purchase Leaves Comics Licenses in Doubt

    While Tuesday's blockbuster $4.05 billion sale of LucasFilm to Disney may have answered some questions for the film franchise—yes, there will be Episodes VII through IX—it left the Star Wars publishing licenses in doubt, in particular Dark Horse's comics program.

  • Licensing Hotline: October 2012

    Frankenweenie: An Electrifying Book marks the first time Disney Publishing has done a "making of" title in digital form, as well as the first time it has used Apple’s iBook Author to create a digital movie tie-in.

  • WWE Shows Strength in Publishing

    WWE (formerly World Wrestling Entertainment) offers programming that reaches 600 million homes worldwide, including a U.S. television audience of 12 million per week, according to WWE. Along with 7,500 hours of TV per year, pay-per-view events, digital content, and consumer products from 130 licensees, WWE oversees a publishing program encompassing biographies, children’s books, comic books, fitness guides, fiction, photo journals, and historical anthologies.

  • Books as Brands

    Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue.

  • Merrymakers Turns Agent with Pete the Cat Licensing Program

    Since it was founded in 1994, Merrymakers has been known as a licensee. Now it is moving to the other side of the negotiating table for the first time. The company will represent pop artist and children’s book illustrator James Dean for a global licensing program based on Pete the Cat.

  • Licensing Hotline: August 2012

    After two years, books tied to the PBS Kids series Dinosaur Train, produced and licensed by Jim Henson Productions, continue to sell well, with Penguin and Random House both recently renewing their deals. Publications International and Reader's Digest are also on board.

  • Licensing: Back to School

    Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and science. Meanwhile, licensors value the exposure their properties can generate in schools, something that can be difficult to replicate through traditional entertainment or retail channels these days.

  • 50 Shades of Sleepwear

    CopCorp Licensing, the agency that represents E.L. James's 50 Shades of Grey for merchandising activities in North America, has announced the signing of its first licensees for the U.S. and Canadian markets.

  • Random House U.K. Forms Merchandise and Media Unit

    Random House Group in the U.K. has formed Random House Enterprises, a new unit devoted to extending its content and trademarks, for both children and adults, into consumer products and content platforms including television, live events, and gaming.

  • Licensed Characters Add Spice to Cookbooks

    Whether you're a fan of Star Wars, Sesame Street, or True Blood—there's a cookbook out there for you.

  • Out of This World

    Publishers are increasingly creating real-life versions of “in-world” books as stand-alone titles or, more commonly, as part of broader licensing deals related to the TV show, film, or videogame in which the fictional versions of the books appear.

  • DreamWorks Animation to Buy Classic Media

    DreamWorks Animation, the studio responsible for the Madagascar and Shrek film series, has agreed to acquire Classic Media, owner of vintage and new entertainment properties including Rocky & Bullwinkle, Rudolph the Red-Nosed Reindeer, and VeggieTales, for $155 million.

  • CafePress Partners with Penguin Young Readers Group

    From “I think I can” magnets based on Watty Piper’s The Little Engine That Could, illus. by Loren Long, to Betty Bunny books and infant bodysuits based on stories by Michael B. Kaplan, illustrated by Stephane Jorisch, CafePress.com has begun showcasing products from children’s books published by Penguin Young Readers Group.

  • Expanding the Halo Universe

    Interactive gamers are awaiting the holiday 2012 release of Halo 4 from 343 Industries and Microsoft Game Studios; it’s the latest in one of the all-time bestselling videogame series. The Halo franchise, which encompasses games, publishing, and merchandise, has generated nearly $3 billion in retail sales worldwide since 2001.

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