Beginning today at noon, Melville House will launch its campaign for Lamberto, Lamberto, Lamberto by Gianni Rodani. In honor of the novel's 93-year-old protagonist, the book will start priced at $9.30 and it will drop a penny for each 10 people who tweet #LambertoLambertoLamberto until the price hits $0.01 on mhpbooks.com.
Additionally, on Friday, December 9, independent bookstores around the country will be giving free copies of the book away to the first three people who walk up to an employee and exclaim "Lamberto! Lamberto! Lamberto!" For a list of participating stores, please visit lambertolives.com.