On Amazon's home page on June 18, a letter from Jeff Bezos appeared promoting Jessica Park, author of the novel Flat-Out Love, and Kindle Direct Publishing. Part of the letter states:
"Kindle Direct Publishing empowers serious authors to reach readers, build a following, make a living, and to do it on their own terms. Readers get lower prices, authors get higher royalties, and we all get a more diverse book culture (no expert gatekeepers saying "sorry but that will never work"). KDP is already meaningful--22 of our top 100 best-selling Kindle books so far this year are KDP books--and more great stories are being published every day."
Flat-Out Love, priced at $3.99, is quickly rising up the Kindle charts thanks to its front page placement--during the course of June 18, the title has jumped from #964 in the morning to #96 by mid-afternoon. By the morning of June 19, the title was #14 in the Kindle Store, meaning its sales had increased 6,785% in 24 hours.
When asked why Amazon picked Park's book, Brittany Turner, who works in public relations at Amazon, said the company picked Park because "we happened to come across Jessica’s recent blog post on IndieReader, which prompted this letter to share with customers her powerful story about what KDP makes possible."