F+W Media is expanding its verticals with its acquisition of New Track Media, a craft content and commerce company founded in 2006. There are 30 consumer enthusiast brands under the New Track umbrella and, in addition to selling products, services and education, the company also has a list of 7 million unique e-mail subscribers.
Speaking to the deal, David Nussbaum, chairman and CEO of F+W, says: "The New Track strategy closely mirrors that of F+W Media. From a two-dimensional publisher, to a multi-channel content and commerce company,” says Nussbaum. “The team has had good success building their digital media and direct-to-consumer ecommerce offerings; we’ll immediately focus on taking those businesses to the next level.”