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  • PBS Beefs Up Book Programming

    After launching in November 2014, 'Book View Now,' the PBS show dedicated to all things books and publishing, is ramping up and diversifying its coverage of the industry.

  • Harlequin Teen Gets Creative on Social for 'Legacy of Kings'

    For 'Legacy of Kings,' the first book in Eleanor Herman’s new series, Harlequin Teen wanted to engage readers in a creative way. The result is something the publisher has dubbed a “digital oracle” that delivers nuggets of wisdom to readers via Twitter.

  • At PW Event, Panel Argues that Libraries Are Vital Marketing Partners

    At the PW discussion series event The Case for Libraries, moderator David Vinjamuri and a panel of experts argued that publishers and libraries are ideal marketing partners for books and authors.

  • Book Publicity After Jon Stewart: A Vast PR Wasteland?

    Jon Stewart’s decision to step down from the Daily Show later this year hit few people harder than book publicists.

  • Chronicle Donates 10,000 Books in Record Time

    Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend.

  • HarperCollins Debuts Global Podcast Network

    HarperCollins has launched HarperCollins Presents, a global podcast network that incorporates the publisher’s existing podcast programs such as BookD and HarperAudio Presents.

  • All About ‘Gone Girl’

    Last month, as fans eagerly awaited the October 3 premiere of David Fincher’s adaptation of "Gone Girl," they took to social media, making Gillian Flynn’s 2012 megabestseller the most buzzed-about title online in September.

  • S&S Launches Books Category on Milq

    Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture.

  • Rick Riordan's ‘Blood of Olympus’ Tops Social Media Book Chatter In August

    In the run-up to its October 7 release, Rick Riordan’s "Blood of Olympus" was the most-talked-about book on social media in August.

  • Harper Has New Indie Marketing Fund

    HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books.

  • ‘Fifty Shades’ All The Rage, Again

    When the first trailer for the much-anticipated adaptation of E.L. James’s "Fifty Shades of Grey" dropped on July 24, it took the Internet by storm, becoming the most-watched YouTube preview of the year thus far.

  • RWA Releases 'Novel Engagement' Romance App

    In a move targeting the ever-booming market for romance fiction, the Romance Writers of America is releasing an app called Novel Engagement.

  • Clinton Reelected On Social Media

    Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month.

  • Berkley Testing Two Covers for 'Virgin'

    Hoping to appeal to different audiences, Berkley intends to release one of its major summer releases, "Virgin" by Radhika Sanghani, with two covers and two ISBNs.

  • BookReels, an MTV for Books?

    BookReels, a new website dedicated to promoting books using trailers, is hoping to, as its CEO explains, do for books what "What MTV did for music videos."

  • Clinton Wins The Vote on Social Media

    As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May.

  • Writers Speak Out Against S.C. Literary Censorship

    They are railing against the South Carolina politicians who want to strip funding from schools teaching LGBTQ materials in the classroom.

  • Men Drove ‘Flash Boys’ Buzz

    After Michael Lewis’s much-buzzed about 60 Minutes appearance at the beginning of the month, "Flash Boys," the author’s exploration of high-speed trading on Wall Street, was the most-talked about book on social media in April.

  • ‘Fault in Our Stars’ Shines on Social Media

    Thanks to ever-growing anticipation of the June release of the film adaptation of John Green’s "The Fault in Our Stars," the 2012 novel was the most-buzzed-about book on social media in March.

  • Bookmasters Signs with Wybel

    The Wybel Marketing Group will provide sales representation throughout the Midwest for Bookmasters and its publishers.

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